@font-face{font-family:'Bison';src:url('fonts/Bison-Light.ttf') format('truetype');font-weight:300;font-style:normal;font-display:swap}
  @font-face{font-family:'Bison';src:url('fonts/Bison-Regular.ttf') format('truetype');font-weight:400;font-style:normal;font-display:swap}
  @font-face{font-family:'Bison';src:url('fonts/Bison-DemiBold.ttf') format('truetype');font-weight:600;font-style:normal;font-display:swap}
  @font-face{font-family:'Bison';src:url('fonts/Bison-Bold.ttf') format('truetype');font-weight:700;font-style:normal;font-display:swap}
  @font-face{font-family:'GeorgiaFab';src:local('Georgia'),url('fonts/georgia.ttf') format('truetype');font-weight:400;font-style:normal;font-display:swap}
  @font-face{font-family:'GeorgiaFab';src:local('Georgia Italic'),url('fonts/georgiai.ttf') format('truetype');font-weight:400;font-style:italic;font-display:swap}

  :root{
    --red:#8e1b22; --red-deep:#6f0f18;
    --paper:#faf4e8; --paper2:#fefcf6; --cream:#f3e7d1; --sand:#ead9bb;
    --gold:#f0c9a0; --red-pale:#f3ddd6;
    --ink:#221712; --ink-soft:#6f5e4d; --line:rgba(34,23,18,.14); --line-2:rgba(34,23,18,.22);
    --disp:'Bison','GeorgiaFab',Georgia,serif;
    --sans:'Poppins',ui-sans-serif,system-ui,sans-serif;
    --serif:'GeorgiaFab',Georgia,'Times New Roman',serif;
    --mono:ui-monospace,'SF Mono',Menlo,monospace;
    --maxw:1220px;
  }
  *{box-sizing:border-box;margin:0;padding:0}
  html{scroll-behavior:smooth}
  body{font-family:var(--sans);background:var(--paper);color:var(--ink);line-height:1.65;font-weight:400;-webkit-font-smoothing:antialiased;overflow-x:clip;overflow-y:visible;text-wrap:pretty}
  img{display:block;max-width:100%}
  a{color:inherit;text-decoration:none}
  h1,h2,h3,h4{font-family:var(--disp);font-weight:400;line-height:.92;letter-spacing:.012em;text-transform:uppercase;text-wrap:balance}
  .it{font-family:var(--serif);font-style:italic;text-transform:none;letter-spacing:0;font-weight:400}
  .wrap{max-width:var(--maxw);margin:0 auto;padding:0 40px}
  .eyebrow{font-weight:600;font-size:11px;letter-spacing:.28em;text-transform:uppercase;color:var(--red)}
  .eyebrow.cream{color:rgba(250,244,232,.78)}
  .eyebrow.gold{color:var(--gold)}
  .eyebrow.c{display:block;text-align:center}

  .btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--sans);font-weight:600;font-size:13px;letter-spacing:.03em;text-transform:uppercase;padding:16px 32px;border-radius:999px;cursor:pointer;border:1.5px solid transparent;transition:.25s ease;white-space:nowrap}
  .btn .ar{transition:transform .25s}.btn:hover .ar{transform:translateX(4px)}
  .btn-red{background:var(--red);color:var(--paper)}.btn-red:hover{background:var(--red-deep)}
  .btn-ink{background:var(--ink);color:var(--paper)}.btn-ink:hover{background:#000}
  .btn-cream{background:var(--paper);color:var(--red)}.btn-cream:hover{background:#fff}
  .btn-ghost{background:transparent;color:var(--ink);border-color:var(--line-2)}.btn-ghost:hover{background:var(--ink);color:var(--paper);border-color:var(--ink)}
  .btn-ghost-l{background:transparent;color:var(--paper);border-color:rgba(250,244,232,.5)}.btn-ghost-l:hover{background:var(--paper);color:var(--red);border-color:var(--paper)}
  .link-ar{display:inline-flex;align-items:center;gap:9px;font-weight:600;font-size:12.5px;letter-spacing:.05em;text-transform:uppercase;color:var(--red)}
  .link-ar .ar{transition:transform .25s}.link-ar:hover .ar{transform:translateX(4px)}
  .link-ar.gold{color:var(--gold)}

  /* placeholder */
  .ph{position:relative;width:100%;height:100%;min-height:120px;overflow:hidden;display:block}
  div.ph{background:repeating-linear-gradient(135deg,#e7d9bf 0 17px,#dfcfb0 17px 34px);display:flex;align-items:center;justify-content:center}
  div.ph::after{content:attr(data-label);font-family:var(--mono);font-size:10px;letter-spacing:.02em;color:var(--ink-soft);background:rgba(250,244,232,.9);padding:6px 11px;border-radius:4px;max-width:84%;text-align:center;line-height:1.5}
  .ph.dark{background:#2b2019}
  .ph.dark::after{color:var(--paper);background:rgba(34,23,18,.66)}
  .imgwrap{overflow:hidden}
  .imgwrap .ph{transition:transform .9s cubic-bezier(.2,.7,.2,1)}
  .imgwrap:hover .ph{transform:scale(1.05)}

  /* reveal */
  html.anim [data-reveal]{opacity:0;transform:translateY(26px);transition:opacity .8s cubic-bezier(.22,.7,.2,1),transform .8s cubic-bezier(.22,.7,.2,1)}
  html.anim [data-reveal].in{opacity:1;transform:none}
  html.frozen [data-reveal]{opacity:1!important;transform:none!important}
  @media(prefers-reduced-motion:reduce){html.anim [data-reveal]{opacity:1!important;transform:none!important;transition:none}}

  /* ===== TOP BAR ===== */
  .topbar{background:var(--ink);color:var(--paper)}
  .topbar .wrap{display:flex;align-items:center;justify-content:space-between;height:42px;gap:18px;font-size:11.5px;font-weight:500;letter-spacing:.1em;text-transform:uppercase}
  .topbar a.b2c{display:inline-flex;align-items:center;gap:7px;opacity:.82;transition:.2s}
  .topbar a.b2c:hover{opacity:1}
  .topbar .tlinks{display:flex;gap:22px}
  .topbar .tlinks a{opacity:.78;transition:.2s}.topbar .tlinks a:hover{opacity:1}
  @media(max-width:720px){.topbar .l{display:none}}

  /* ===== NAV ===== */
  nav.main{position:sticky;top:0;z-index:60;background:rgba(250,244,232,.92);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
  nav.main .wrap{display:flex;align-items:center;justify-content:space-between;height:92px;gap:24px}
  .nav-logo{height:64px;width:auto;flex:none}
  .nav-links{display:flex;align-items:center;gap:30px;font-weight:500;font-size:13.5px;letter-spacing:.01em;align-self:stretch}
  .nav-links a{position:relative;padding:4px 0;transition:.2s}
  .nav-links a::after{content:"";position:absolute;left:0;bottom:0;width:0;height:1.5px;background:var(--red);transition:width .25s}
  .nav-links a:hover{color:var(--red)}.nav-links a:hover::after{width:100%}
  .nav-cta{display:flex;align-items:center;gap:14px;flex:none}
  @media(max-width:640px){nav.main .wrap{height:120px}.nav-logo{height:96px}.nav-cta .btn{padding:9px 16px!important;font-size:10.5px;gap:6px}.burger{width:38px;height:38px}}
  .burger{display:none}
  @media(max-width:1040px){.nav-links{display:none}.burger{display:grid;place-content:center;width:44px;height:44px;border-radius:999px;border:1.5px solid var(--line-2);background:transparent;color:var(--ink);font-size:17px;cursor:pointer}}

  /* ===== HERO (full-bleed video) ===== */
  .hero{position:relative;height:100vh;max-height:900px;min-height:700px;display:flex;align-items:center;overflow:hidden;color:var(--paper)}
  .hero-bg{position:absolute;inset:0;z-index:0}
  .hero-bg video-slot{position:absolute;inset:0;z-index:0}
  .hero-scrim{position:absolute;inset:0;z-index:1;pointer-events:none;background:linear-gradient(180deg,rgba(20,12,8,.72) 0%,rgba(20,12,8,.4) 38%,rgba(20,12,8,.82) 100%)}
  .hero .wrap{position:relative;z-index:2;padding:120px 40px 90px}
  .hero-inner{max-width:none}
  .hero-eyebrow{display:inline-flex;align-items:center;gap:11px;font-weight:600;font-size:11.5px;letter-spacing:.18em;text-transform:uppercase;color:var(--gold);background:rgba(250,244,232,.1);border:1px solid rgba(250,244,232,.28);padding:9px 18px;border-radius:999px}
  .hero-textrow{display:grid;grid-template-columns:1.4fr 1fr;align-items:end;gap:56px;margin-top:26px}
  .hero h1{font-size:60px;line-height:1.02;margin:0;letter-spacing:5px;color:var(--paper)}
  .hero h1 .it{color:var(--gold)}
  .hero .lead{font-size:17px;color:rgba(250,244,232,.82);margin:0}
  .hero-cta{display:flex;gap:13px;flex-wrap:wrap;margin-top:34px}
  @media(max-width:1100px){.hero-textrow{grid-template-columns:1fr;align-items:start;gap:22px}.hero h1{font-size:44px;letter-spacing:2px}}
  @media(max-width:640px){.hero-textrow{grid-template-columns:1fr;align-items:start;gap:22px}}
  .hero [data-stagger]{opacity:0;transform:translateY(22px);transition:opacity .8s cubic-bezier(.22,.7,.2,1),transform .8s cubic-bezier(.22,.7,.2,1)}
  .hero.video-ready [data-stagger]{opacity:1;transform:none}
  .hero [data-stagger]:nth-child(1){transition-delay:.05s}
  .hero [data-stagger]:nth-child(2){transition-delay:.16s}
  .hero [data-stagger]:nth-child(3){transition-delay:.27s}
  .hero [data-stagger]:nth-child(4){transition-delay:.38s}
  @media(prefers-reduced-motion:reduce){.hero [data-stagger]{opacity:1!important;transform:none!important;transition:none}}

  /* ===== CARTES CTA ===== */
  .cartes-cta{padding:100px 0 110px;background:var(--paper2)}
  .cartes-row{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:46px}
  .cartes-card{position:relative;border-radius:16px;overflow:hidden;height:340px;display:block}
  .cartes-card .media{position:absolute;inset:0}
  .cartes-card .media .ph{height:100%;transition:transform .9s cubic-bezier(.2,.7,.2,1)}
  .cartes-card:hover .media .ph{transform:scale(1.06)}
  .cartes-card .scrim{position:absolute;inset:0;background:linear-gradient(180deg,rgba(20,12,8,.05) 40%,rgba(20,12,8,.86) 100%)}
  .cartes-card .info{position:absolute;left:0;right:0;bottom:0;padding:26px;color:var(--paper)}
  .cartes-card .tag{display:inline-block;font-size:11px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--gold);margin-bottom:10px}
  .cartes-card h3{font-size:28px;color:var(--paper);margin-bottom:14px}
  @media(max-width:820px){.cartes-row{grid-template-columns:1fr}}

  /* ===== BANDEAU CHIFFRES ===== */
  .bandeau{background:var(--cream);border-bottom:1px solid var(--line)}
  .bandeau .wrap{display:grid;grid-template-columns:repeat(5,1fr);gap:0}
  .bcell{padding:36px 22px;text-align:center;border-left:1px solid var(--line)}
  .bcell:first-child{border-left:0}
  @media(max-width:640px){.bandeau .wrap{gap:14px;padding:26px 24px}.bcell{background:var(--paper2);border:1px solid var(--line);border-radius:16px;border-left:1px solid var(--line)}}
  .bcell .v{display:block;font-family:var(--disp);font-size:clamp(32px,3.2vw,46px);color:var(--red);line-height:.95}
  .bcell .v .it{font-size:.62em;color:var(--red);font-family:var(--disp);font-style:normal;text-transform:uppercase}
  .bcell .k{display:block;font-size:13.5px;color:var(--ink-soft);margin-top:8px;line-height:1.4}
  @media(max-width:880px){.bandeau .wrap{grid-template-columns:repeat(2,1fr)}.bcell:nth-child(3){border-left:0}.bcell{border-top:1px solid var(--line)}.bcell:first-child,.bcell:nth-child(2){border-top:0}}

  /* ===== SECTION HEAD ===== */
  .sec-head{max-width:760px}
  .sec-head.c{margin:0 auto;text-align:center}
  .sec-head h2{font-size:clamp(34px,4.6vw,68px);line-height:.94;margin-top:14px}
  .sec-head h2 .it{color:var(--red)}
  .sec-head p{color:var(--ink-soft);font-size:16px;margin-top:18px}

  /* ===== POURQUOI (manifesto) ===== */
  .pourquoi{padding:104px 0 96px;text-align:center}
  .pourquoi .eyebrow.c{display:inline-block;background:var(--paper2);border:1px solid var(--line-2);border-radius:999px;padding:11px 24px;font-size:11px}
  .pourquoi h2{font-size:clamp(38px,5vw,72px);line-height:1;max-width:22ch;margin:26px auto 0}
  .pourquoi h2 .it{color:var(--red);font-family:var(--serif);font-style:italic}
  .pourquoi .body{max-width:1080px;margin:56px auto 0;display:grid;grid-template-columns:1fr 1fr;gap:64px;text-align:left}
  .pourquoi .body p{font-size:17px;color:var(--ink-soft);margin:0}
  .pourquoi .body p.lead{font-family:var(--serif);font-style:italic;font-size:24px;color:var(--ink);line-height:1.42;text-align:right}
  .pourquoi .body p:not(.lead){text-align:left;align-self:end}
  @media(max-width:820px){.pourquoi .body{grid-template-columns:1fr;text-align:left}.pourquoi .body p.lead{text-align:left}}

  /* ===== ÉPROUVÉE (pillars, hover accordion) ===== */
  .eprouvee{padding:0 0 104px}
  .pillars{display:flex;gap:18px;align-items:stretch;margin-top:50px;height:440px}
  .pcard{flex:1;min-width:0;border-radius:20px;transition:flex .55s cubic-bezier(.22,.7,.2,1);position:relative;overflow:hidden;box-shadow:0 24px 50px -26px rgba(34,23,18,.4)}
  .pillars:hover .pcard{flex:.62}
  .pillars:hover .pcard:hover{flex:2.4}
  .pcard .media{position:absolute;inset:0;z-index:0}
  .pcard .media image-slot{position:absolute;inset:0}
  .pcard .scrim{position:absolute;inset:0;z-index:1;pointer-events:none;background:linear-gradient(180deg,rgba(34,23,18,.05) 0%,rgba(34,23,18,.15) 45%,rgba(34,23,18,.72) 100%)}
  .pcard .ptag{position:absolute;top:22px;left:22px;z-index:2;background:var(--gold);color:var(--ink);font-size:11px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;padding:8px 14px;border-radius:999px}
  .pcard .pbox{position:absolute;left:20px;right:20px;bottom:20px;z-index:2;background:var(--paper);border-radius:16px;padding:22px 24px}
  .pcard h3{font-size:26px;color:var(--ink);white-space:nowrap;margin:0}
  .pcard p{font-size:14px;color:var(--ink-soft);margin-top:9px;max-width:36ch;opacity:1;transition:opacity .2s ease}
  .pillars:hover .pcard:not(:hover) p,.pillars:hover .pcard:not(:hover) .cta-pill{opacity:0;pointer-events:none;transition:opacity .12s ease}
  .pcard .cta-pill{display:inline-flex;align-items:center;gap:8px;font-family:var(--sans);font-weight:600;font-size:12px;letter-spacing:.02em;text-transform:uppercase;padding:12px 18px;border-radius:999px;border:1.5px solid var(--red);color:var(--red);margin-top:18px;white-space:nowrap;line-height:1.25;max-width:100%;transition:.25s ease;opacity:1}
  .pcard .cta-pill .ar{transition:transform .25s;flex:none}
  .pcard .cta-pill:hover .ar{transform:translateX(4px)}
  .pcard .cta-pill:hover{background:var(--red);color:var(--paper)}
  @media(max-width:880px){.pillars{flex-direction:column;height:auto}.pillars:hover .pcard{flex:1}.pillars:hover .pcard:hover{flex:1}.pillars .pcard:not(:hover) p,.pillars .pcard:not(:hover) .cta-pill{opacity:1;pointer-events:auto}.pillars .pcard{height:auto}.pillars .pcard h3{white-space:normal}.pillars .pcard .media{position:relative;height:220px}.pillars .pcard .media image-slot{position:absolute;inset:0}.pillars .pcard .scrim{inset:0 0 auto 0;height:220px}.pillars{gap:28px}.pillars .pcard .pbox{position:static;left:auto;right:auto;bottom:auto;margin:-46px 14px 14px;padding:20px 18px}.pillars .pcard .cta-pill{font-size:11px;padding:10px 15px;gap:6px}}

  /* ===== FORMATS TEASER ===== */
  .formats{padding:96px 0 104px}
  .formats .sec-head{margin:0 auto 46px;max-width:900px}
  .formats-row{display:flex;gap:18px;height:440px}
  .fcard{position:relative;display:block;border-radius:20px;overflow:hidden;box-shadow:0 24px 50px -26px rgba(34,23,18,.4);transition:flex .55s cubic-bezier(.22,.7,.2,1)}
  .fcard.wide{flex:2.4}
  .fcard.narrow{flex:.42;min-width:130px}
  .formats-row:hover .fcard{flex:.6}
  .formats-row:hover .fcard:hover{flex:2.4}
  .fcard .media{position:absolute;inset:0;z-index:0}
  .fcard .media image-slot{position:absolute;inset:0}
  .fcard .scrim{position:absolute;inset:0;z-index:1;pointer-events:none;background:linear-gradient(180deg,rgba(34,23,18,.05) 0%,rgba(34,23,18,.2) 45%,rgba(34,23,18,.72) 100%)}
  .fcard.narrow .scrim{background:linear-gradient(180deg,rgba(34,23,18,.15) 0%,rgba(34,23,18,.45) 100%)}
  .fcontent{position:absolute;left:28px;right:28px;bottom:26px;z-index:2;opacity:0;transition:opacity .3s ease}
  .ftag{display:inline-block;background:var(--gold);color:var(--ink);font-size:11px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;padding:8px 14px;border-radius:999px}
  .fcard h3{color:var(--paper);font-size:26px;margin:14px 0 0;max-width:16ch}
  .fcard p{color:rgba(250,244,232,.82);font-size:14px;margin-top:10px;max-width:38ch}
  .vlabel{position:absolute;top:50%;left:50%;z-index:2;transform:translate(-50%,-50%) rotate(-90deg);transform-origin:center center;color:var(--paper);font-family:var(--disp);font-size:clamp(26px,2.6vw,36px);text-transform:uppercase;letter-spacing:.03em;white-space:nowrap;transition:opacity .3s ease,font-size .4s ease}
  .fcard.wide .fcontent{opacity:1}
  .fcard.wide .vlabel{opacity:0}
  .fcard.narrow .fcontent{opacity:0}
  .fcard.narrow .vlabel{opacity:1}
  .formats-row:hover .fcard .fcontent{opacity:0}
  .formats-row:hover .fcard .vlabel{opacity:1}
  .formats-row:hover .fcard:hover .fcontent{opacity:1}
  .formats-row:hover .fcard:hover .vlabel{opacity:0}
  @media(max-width:1024px){.formats-row{flex-direction:column;height:auto;gap:26px}.fcard.wide,.fcard.narrow,.formats-row:hover .fcard{flex:none;height:340px}.vlabel{display:none}.fcontent{position:static;opacity:1;padding:22px}}

  /* ===== STATS DARK (preuve) ===== */
  .proof{background:var(--ink);color:var(--paper);padding:100px 0}
  .proof .eyebrow{color:var(--gold)}
  .proof h2{color:var(--paper);font-size:clamp(28px,3.4vw,52px);line-height:1.04;margin-top:14px;max-width:36ch;white-space:normal}
  .proof h2 .it{color:var(--gold)}
  .proof .lead{color:rgba(250,244,232,.72);font-size:15.5px;margin-top:18px;max-width:54ch}
  .proof{position:relative;overflow:hidden}
  .proof-photo{position:absolute;inset:0;z-index:0}
  .proof-photo image-slot{position:absolute;inset:0}
  .proof-scrim{position:absolute;inset:0;z-index:1;pointer-events:none;background:linear-gradient(180deg,rgba(20,12,8,.15) 0%,rgba(20,12,8,.35) 55%,rgba(20,12,8,.62) 100%)}
  .proof .wrap{position:relative;z-index:2}
  .proof-split{display:grid;grid-template-columns:.85fr 1.15fr;gap:64px;align-items:start}
  .proof-left{position:sticky;top:140px}
  .proof-left .btn{margin-top:32px}
  .proof-right{min-height:520px}
  .proof-grid{display:flex;flex-direction:column;gap:14px;height:100%;min-height:520px}
  .pfcard{position:relative;border-radius:16px;overflow:hidden;flex:1;transition:flex .6s cubic-bezier(.22,.7,.2,1)}
  .pfcard.active{flex:3.4}
  .pfcard .body{position:absolute;inset:0;display:flex;flex-direction:column;justify-content:center;align-items:flex-start;gap:8px;padding:20px 26px;background:rgba(20,12,8,.4);backdrop-filter:blur(16px) saturate(150%);-webkit-backdrop-filter:blur(16px) saturate(150%);border:1px solid rgba(250,244,232,.2);transition:opacity .3s ease}
  .pfcard .n{font-family:var(--disp);font-size:clamp(30px,3vw,42px);color:var(--paper);line-height:.9;white-space:nowrap;font-variant-numeric:tabular-nums;transition:font-size .5s cubic-bezier(.22,.7,.2,1)}
  .pfcard.active .n{font-size:clamp(48px,4.6vw,64px)}
  .pfcard .n .it{color:var(--gold);font-size:.5em}
  .pfcard .l{font-size:13px;color:rgba(250,244,232,.82);text-align:left;line-height:1.4;transition:font-size .4s ease,color .4s ease}
  .pfcard.active .l{font-size:14.5px;color:rgba(250,244,232,.95)}
  .proof .foot{margin-top:64px}
  @media(max-width:640px){.btn{max-width:100%;white-space:normal;text-align:center;justify-content:center}.pfcard .n{font-size:42px}.pfcard.active .n{font-size:52px}.pfcard .l{font-size:14px}}
  @media(max-width:900px){.proof-split{grid-template-columns:1fr}.proof-left{position:static}.proof-right{min-height:auto}.proof-grid{min-height:auto}.pfcard{flex:none;height:120px}.pfcard.active{flex:none;height:120px}.pfcard .body{opacity:1}.pfcard:hover .body{opacity:1}}

  /* ===== MODÈLES (side-by-side cards, stats reveal on hover) ===== */
  .models{padding:104px 0}
  .models-cards{display:flex;gap:18px;align-items:stretch;margin-top:50px;height:660px}
  .mcard{position:relative;border-radius:20px;overflow:hidden;flex:1;min-width:0;display:flex;transition:flex .55s cubic-bezier(.22,.7,.2,1),background .4s ease}
  .mcard.a{background:var(--paper2);border:1px solid var(--line)}
  .mcard.b{background:var(--cream)}
  .models-cards:hover .mcard{flex:.82}
  .models-cards:hover .mcard:hover{flex:1.55}
  .mtext{flex:1;min-width:0;padding:36px 40px;display:flex;flex-direction:column;z-index:2}
  .mcard .tag{font-size:11px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--red);white-space:nowrap}
  .mcard h3{font-size:30px;margin:12px 0 0;color:var(--ink);white-space:nowrap}
  .mcard .desc{font-size:14.5px;color:var(--ink-soft);margin-top:14px;max-width:34ch}
  .hero-stat{margin-top:20px;display:flex;align-items:baseline;gap:14px}
  .hero-stat .v{font-family:var(--disp);font-size:70px;line-height:.9;color:var(--red);white-space:nowrap;transition:font-size .45s cubic-bezier(.22,.7,.2,1)}
  .hero-stat .v small{font-family:var(--serif);font-style:italic;font-size:.36em;font-weight:400;color:var(--ink-soft);margin-left:2px}
  .hero-stat .k{font-size:13px;color:var(--ink-soft)}
  .mcard:hover .hero-stat .v{font-size:84px}
  .mstats{margin-top:16px;display:flex;flex-direction:column;gap:0}
  .mstat{border-top:1px solid rgba(34,23,18,.16);padding:11px 0;display:grid;grid-template-columns:auto 1fr;align-items:baseline;gap:16px;opacity:0;transform:translateX(-14px);transition:opacity .5s ease,transform .5s ease,font-size .45s ease}
  .mcard:hover .mstat{opacity:1;transform:none}
  .mstat:nth-child(1){transition-delay:.03s}
  .mstat:nth-child(2){transition-delay:.11s}
  .mstat .v{font-family:var(--disp);font-size:32px;line-height:1;color:var(--ink);white-space:nowrap;font-variant-numeric:tabular-nums;transition:font-size .45s ease}
  .mcard:hover .mstat .v{font-size:38px}
  .mstat .v small{font-family:var(--serif);font-style:italic;font-size:.4em;font-weight:400;color:var(--ink-soft);margin-left:2px}
  .mstat .k{font-size:13px;color:var(--ink-soft);align-self:end}
  .mcard .cta-pill{margin-top:auto;align-self:flex-start;white-space:nowrap;flex:none}
  .mphoto{width:34%;flex:none;position:relative;overflow:hidden}
  .mphoto image-slot{position:absolute;inset:0}
  @media(max-width:900px){.models-cards{flex-direction:column;height:auto}.models-cards:hover .mcard{flex:1}.models-cards:hover .mcard:hover{flex:1}.mcard{flex-direction:column}.mphoto{width:100%;height:220px}.mstat{opacity:1;transform:none}.mcard h3,.mcard .tag{white-space:normal}}
  .models-note{text-align:center;margin-top:30px;font-size:14.5px;color:var(--ink-soft)}

  /* ===== ACCOMPAGNEMENT ===== */
  .support{background:var(--cream);padding:104px 0}
  .support .inner{display:grid;grid-template-columns:.9fr 1.1fr;gap:64px;align-items:center}
  .support h2{font-size:clamp(34px,4.4vw,64px);line-height:.94;margin-top:14px}
  .support h2 .it{color:var(--red)}
  .support .lead{color:var(--ink-soft);font-size:16px;margin-top:18px;max-width:42ch}
  .support-photo{position:relative;border-radius:20px;overflow:hidden;aspect-ratio:4/5;box-shadow:0 30px 60px -28px rgba(34,23,18,.35)}
  .support-photo image-slot{position:absolute;inset:0}
  .sp-scrim{position:absolute;inset:0;background:linear-gradient(180deg,rgba(34,23,18,0) 45%,rgba(34,23,18,.7) 100%);pointer-events:none}
  .sp-play{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:64px;height:64px;border-radius:50%;background:rgba(250,244,232,.92);color:var(--red);display:grid;place-content:center;font-size:18px;box-shadow:0 12px 30px rgba(0,0,0,.25);transition:transform .25s ease}
  .support-photo:hover .sp-play{transform:translate(-50%,-50%) scale(1.08)}
  .sp-cap{position:absolute;left:22px;right:22px;bottom:20px;color:var(--paper)}
  .sp-cap b{display:block;font-family:var(--disp);font-size:19px;letter-spacing:.01em;text-transform:uppercase}
  .sp-cap span{display:block;font-size:13px;color:rgba(250,244,232,.82);margin-top:4px;max-width:32ch}
  .support-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-top:28px}
  @media(max-width:760px){.support-grid{grid-template-columns:1fr}}
  .sg-card{background:var(--paper);border:1px solid var(--line);border-radius:14px;padding:18px 20px}
  .sg-n{position:relative;display:inline-block;width:40px;height:40px;padding:0;border-radius:50%;background:var(--red);color:var(--paper);vertical-align:middle}
  .sg-n svg{position:absolute;top:50%;left:50%;width:22px;height:22px;margin:0;transform:translate(-50%,-50%);display:block}
  .sg-card .sg-n{color:var(--paper)}
  .sg-card b{display:block;font-size:14.5px;font-weight:600;margin-top:12px;color:var(--ink)}
  .sg-card span{display:block;font-size:12.5px;color:var(--ink-soft);margin-top:6px;line-height:1.45}
  .support .link-ar{margin-top:26px}
  .support-stats{margin-top:70px;display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--line)}
  .ss{padding:28px 24px 0;border-left:1px solid var(--line)}
  .ss:first-child{border-left:0}
  .ss .v{display:block;font-family:var(--disp);font-size:44px;color:var(--red);line-height:.9}
  .ss .v .it{font-size:.6em;color:var(--red)}
  .ss .k{display:block;font-size:13px;color:var(--ink-soft);margin-top:8px;line-height:1.4}
  @media(max-width:900px){.support .inner{grid-template-columns:1fr;gap:42px}.support-stats{grid-template-columns:1fr 1fr;row-gap:24px}.ss:nth-child(3){border-left:0}}

  /* ===== CTA HORIZON ===== */
  .horizon{padding:0}
  .horizon .inner{display:grid;grid-template-columns:1fr 1fr;align-items:stretch;overflow:hidden;background:var(--cream);min-height:460px}
  .horizon .photo{position:relative;overflow:hidden;min-height:300px}
  .horizon .photo .ph{position:absolute;inset:0;height:100%}
  .horizon .content{padding:56px clamp(48px,7vw,140px);display:flex;flex-direction:column;justify-content:center}
  .horizon .eyebrow{color:var(--red)}
  .horizon h2{color:var(--ink);font-size:clamp(34px,4vw,64px);line-height:.94;margin-top:14px}
  .horizon h2 .it{color:var(--red)}
  .horizon p{color:var(--ink-soft);font-size:16.5px;margin:18px 0 0;max-width:44ch}
  .horizon .cta{display:flex;gap:13px;flex-wrap:wrap;margin-top:30px}
  @media(max-width:820px){.horizon .inner{grid-template-columns:1fr}.horizon .photo{min-height:280px}.horizon .content{padding:54px 32px}}

  /* ===== FOOTER ===== */
  footer{background:var(--ink);color:var(--paper)}
  .foot-top{display:grid;grid-template-columns:1.6fr 1fr 1fr 1fr;gap:42px;padding:74px 0 50px}
  .foot-logo{height:64px;margin-bottom:18px}
  .foot-brand p{color:rgba(250,244,232,.72);font-size:14px;max-width:32ch;line-height:1.66}
  .foot-soc{display:flex;gap:10px;margin-top:20px}
  .foot-soc a{width:38px;height:38px;border-radius:50%;border:1px solid rgba(250,244,232,.3);display:grid;place-content:center;color:var(--paper);transition:.2s}
  .foot-soc a:hover{background:var(--paper);color:var(--ink);border-color:transparent}
  .foot-col h4{font-family:var(--sans);font-weight:700;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--gold);margin-bottom:15px}
  .foot-col a{display:block;color:rgba(250,244,232,.8);font-size:14px;padding:5px 0;transition:.2s}
  .foot-col a:hover{color:var(--paper)}
  .foot-bot{border-top:1px solid rgba(250,244,232,.18);padding:22px 0;display:flex;justify-content:space-between;gap:18px;flex-wrap:wrap;font-size:12px;color:rgba(250,244,232,.6)}
  @media(max-width:860px){.foot-top{grid-template-columns:1fr 1fr;gap:32px}}
  @media(max-width:520px){.foot-top{grid-template-columns:1fr}}

  .nav-links{position:static}
  .nav-item{display:flex;align-items:center;align-self:stretch}
  .nav-item>a{display:inline-flex;align-items:center;gap:6px}
  .nav-item .caret{width:6px;height:6px;border-right:1.5px solid currentColor;border-bottom:1.5px solid currentColor;transform:rotate(45deg);transition:transform .2s ease;margin-top:-3px;opacity:.7}
  .nav-item:hover .caret{transform:rotate(225deg);margin-top:2px}
  .mega{position:absolute;top:100%;left:0;right:0;background:var(--paper2);border-bottom:1px solid var(--line);box-shadow:0 30px 50px -30px rgba(34,23,18,.3);opacity:0;pointer-events:none;transform:translateY(-8px);z-index:5}
  .nav-item:hover .mega{opacity:1;pointer-events:auto;transform:translateY(0);transition:opacity .15s ease,transform .15s ease}
  .mega-wrap{padding:36px 40px;display:grid;grid-template-columns:1fr 1fr 1.1fr;gap:48px}
  .mega-wrap.cols-2{grid-template-columns:1fr 1.2fr}
  .mega-col span.mh{display:block;font-size:11px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--red);margin-bottom:14px}
  .mega-col a{display:block;padding:10px 0;font-size:14.5px;font-weight:500;color:var(--ink);border-top:1px solid var(--line)}
  .mega-col a:first-of-type{border-top:0}
  .mega-col a small{display:block;font-size:12px;color:var(--ink-soft);font-weight:400;margin-top:3px}
  .mega-col a:hover{color:var(--red)}
  .mega-photo{position:relative;border-radius:14px;overflow:hidden;aspect-ratio:16/10}
  .mega-photo image-slot{position:absolute;inset:0}
  @media(max-width:1040px){.mega{display:none}}

  .mob-menu{position:fixed;inset:0;z-index:200;visibility:hidden}
  .mob-menu.open{visibility:visible}
  .mob-scrim{position:absolute;inset:0;background:rgba(20,12,8,.5);opacity:0;transition:opacity .3s}
  .mob-menu.open .mob-scrim{opacity:1}
  .mob-panel{position:absolute;top:0;right:0;bottom:0;width:min(340px,86vw);background:var(--paper);box-shadow:-20px 0 50px rgba(20,12,8,.3);transform:translateX(100%);transition:transform .35s cubic-bezier(.22,.7,.2,1);display:flex;flex-direction:column;overflow-y:auto;padding:26px 26px 40px}
  .mob-menu.open .mob-panel{transform:translateX(0)}
  .mob-close{align-self:flex-end;width:40px;height:40px;border-radius:999px;border:1.5px solid var(--line-2);background:transparent;font-size:18px;color:var(--ink);cursor:pointer}
  .mob-links{display:flex;flex-direction:column;margin-top:18px;font-family:var(--serif);font-size:20px;color:var(--ink)}
  .mob-links > a,.mob-group > .mob-group-label{display:block;padding:14px 0;border-bottom:1px solid var(--line)}
  .mob-group-label{display:flex!important;align-items:center;justify-content:space-between;cursor:pointer;font-family:var(--serif);font-size:20px;color:var(--ink)}
  .mob-group-label .car{width:9px;height:9px;border-right:1.5px solid var(--ink);border-bottom:1.5px solid var(--ink);transform:rotate(45deg);transition:transform .25s}
  .mob-group.open .mob-group-label .car{transform:rotate(225deg)}
  .mob-sub{max-height:0;overflow:hidden;transition:max-height .3s ease}
  .mob-group.open .mob-sub{max-height:400px}
  .mob-sub a{display:block;padding:10px 0 10px 14px;font-family:var(--sans);font-size:14.5px;color:var(--ink-soft)}
  .mob-cta{margin-top:24px}
  @media(min-width:1041px){.mob-menu{display:none}}

  .midcta{background:var(--ink);padding:60px 0;text-align:center}
  .midcta .wrap{max-width:680px;margin:0 auto;display:flex;flex-direction:column;align-items:center;gap:20px}
  .midcta p{font-family:var(--serif);font-style:italic;font-size:23px;line-height:1.4;color:var(--paper)}

  /* ===== CTA MOBILE FIXE (base36) ===== */
  .mcta-bar{display:none}
  @media(max-width:860px){
    .mcta-bar{display:flex;position:fixed;bottom:0;left:0;right:0;z-index:120;gap:10px;padding:10px 14px;background:rgba(250,244,232,.97);backdrop-filter:blur(10px);border-top:1px solid var(--line);box-shadow:0 -8px 24px -12px rgba(34,23,18,.4)}
    .mcta-bar .btn{flex:1;justify-content:center;padding:14px 16px;font-size:12px}
    body{padding-bottom:72px}
  }

  /* ===== PHOTOS RÉELLES DANS LES CADRES (base36) ===== */
  picture:has(> .imgfill){display:block;width:100%;height:100%;min-height:120px;overflow:hidden}
  .imgfill{width:100%;height:100%;min-height:inherit;object-fit:cover;display:block;transition:transform .9s cubic-bezier(.2,.7,.2,1)}
  .imgwrap:hover .imgfill{transform:scale(1.05)}
  .cartes-card:hover .media .imgfill{transform:scale(1.06)}
  .pcard:hover .media .imgfill{transform:scale(1.06)}

  /* ===== FIX LOGO NAV MOBILE (base36) — spécificité renforcée pour primer sur les <style> inline des pages ===== */
  nav.main .wrap > a{flex:0 0 auto;display:inline-flex;align-items:center}
  nav.main .nav-logo{height:64px;width:64px;max-width:none;object-fit:contain;flex:none}
  @media(max-width:860px){ nav.main .nav-cta{display:none} }
  @media(max-width:640px){ nav.main .nav-logo{height:56px;width:56px} }

  /* ===== CARTES PILLARS : survol calme (base36) — prime sur les <style> inline des pages ===== */
  .pillars:hover .pcard,.pillars:hover .pcard:hover{flex:1 !important}
  .pillars:hover .pcard:not(:hover) p,.pillars:hover .pcard:not(:hover) .cta-pill{opacity:1 !important;pointer-events:auto !important}
  .pillars .pcard{transition:flex .55s cubic-bezier(.22,.7,.2,1),transform .32s ease,box-shadow .32s ease}
  .pillars .pcard:hover{transform:translateY(-5px);box-shadow:0 30px 56px -26px rgba(34,23,18,.5)}
  /* Titres sur plusieurs lignes (cartes de largeur égale) au lieu d'une seule ligne qui déborde */
  .pillars .pcard h3{white-space:normal;overflow-wrap:break-word}
  .pillars .pcard p{max-width:none}

  /* ===== TUILES FORMATS (deux modèles) : mobile lisible (base36) — prime sur les <style> inline ===== */
  @media(max-width:1024px){
    .formats-row{flex-direction:column;height:auto;gap:26px}
    .formats-row .fcard,.formats-row .fcard.wide,.formats-row .fcard.narrow,.formats-row:hover .fcard{flex:none !important;height:auto;min-width:0;background:var(--paper)}
    .formats-row .fcard .media{position:relative;height:200px}
    .formats-row .fcard .media image-slot{position:absolute;inset:0}
    .formats-row .fcard .scrim{inset:0 0 auto 0;height:200px}
    .formats-row .vlabel{display:none !important}
    .formats-row .fcard .fcontent,.formats-row .fcard.narrow .fcontent,.formats-row:hover .fcard .fcontent,.formats-row:hover .fcard:hover .fcontent{opacity:1 !important;position:static;left:auto;right:auto;bottom:auto;padding:22px 24px 26px}
    .formats-row .fcard h3{color:var(--ink);max-width:none}
    .formats-row .fcard p{color:var(--ink-soft);max-width:none}
  }

/* ===== BLOC FRANCHISÉS (accueil « Ils ont passé le cap ») ===== */
.team{padding:100px 0 110px}
.team-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;margin-top:50px}
.team-grid.two{grid-template-columns:1fr 1fr;max-width:900px;margin-left:auto;margin-right:auto}
.team-card{display:block;border-radius:20px;overflow:hidden;background:var(--paper2);border:1px solid var(--line);box-shadow:0 24px 50px -30px rgba(34,23,18,.3);transition:transform .3s ease,box-shadow .3s ease}
.team-card:hover{transform:translateY(-4px);box-shadow:0 30px 60px -28px rgba(34,23,18,.4)}
.team-card .media{position:relative;aspect-ratio:4/3}
.team-card .media image-slot{position:absolute;inset:0}
.team-card .body{padding:22px 24px 26px}
.team-card .ttag{font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--red)}
.team-card h3{font-size:21px;margin-top:8px;color:var(--ink)}
.team-card .role{display:block;font-size:13px;color:var(--ink-soft);margin-top:2px}
.team-card p{font-size:14px;color:var(--ink-soft);margin-top:12px;line-height:1.5}
@media(max-width:980px){.team-grid{grid-template-columns:1fr 1fr}}
@media(max-width:640px){.team-grid,.team-grid.two{grid-template-columns:1fr}}

/* ===== BLOC FRANCHISÉS — split texte / visages (accueil) ===== */
.fr-split{display:grid;grid-template-columns:.85fr 1.15fr;gap:64px;align-items:center;margin-top:0}
.fr-intro h2{font-size:clamp(34px,4.4vw,64px);line-height:.94;margin-top:14px}
.fr-intro h2 .it{color:var(--red)}
.fr-intro p{color:var(--ink-soft);font-size:16px;margin-top:18px;max-width:42ch}
.fr-intro .btn{margin-top:28px}
.fr-cards{display:grid;grid-template-columns:1fr 1fr;gap:24px}
@media(max-width:900px){.fr-split{grid-template-columns:1fr;gap:42px}}
@media(max-width:520px){.fr-cards{grid-template-columns:1fr}}